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No. 47 (June 1964)
– 22 –

What is an apple?

It's what small boys shinny up trees after … and when one fell down on an Englishman's head several centuries ago, it lead to Newton's law of gravity and a new age of science. It tells teacher she's “favourite” … and its blossoms tell poets and songwriters and young lovers it's Spring. An apple in cider, sauce, butter, dumplings, pie and pan dowdy … and about 90 calories. It gets bartered for and bobbed for … sliced, diced, peeled and “polished” … It gets cooked, candied and toffee-ed on a stick … but mostly just plain chewed. It goes into bushels baskets and picnic baskets … lunch boxes, sacks and fruit stand racks. It keeps the doctor away … and brings kids in from play … and shows up in their cheeks.

An apple is as old as Adam … and as new as fresh paint. Fresh? Why not “fresh-up” with an apple right now?

With acknowledgement to the Wenatchee Valley apple growers

APPLES HAVE THAT FRESH-UP FLAVOUR

N.Z. APPLE AND PEAR MARKETING BOARD