looks like cream … tastes like cream

Pure, fresh milk evaporated to double richness, double creaminess—that's IDEAL. Creamy-rich on your cereals or fruit… creamy-rich in your tea or coffee and ideal for thickening and enriching soup. Used as milk or used as cream Ideal has a thousand uses, and it's so economical … so handy … so useful to have in the home always.

IDEAL MILK BY NESTLE'S